WHITE DAY

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WHITE DAY IDEA...START IT?!

Back then, Ishimura Manseido was mainly dealing with -Tsurunoko- as their main product.

I am returning your chocolate (love) with a hug of marshmallows (gentleness)…

With this concept in mind, he approached Iwataya, the biggest department store in Fukuoka (currently Iwataya Mitsukoshi). The needed to decide on which date this special day should be. Female employees of the company raised their voices in company meetings;

Then, Mr. Ishimura, the best seems to be the March 14th since you will have plenty of time in that period!

and they determined the date to be the March 14th. On March 1978, the -Marshmallow Day- finally started. Yet, for several years, the marshmallow sales stagnated.

After continuing for about seven to eight years, Iwataya requested that

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